About
Laid-back eatery serving rice bowls, hot pot & other Korean comfort foods, plus beer, sake & wine.
Services & amenities
3701
Service options
- Takeout
- Yes
- Dine-in
- Yes
- Delivery
- No
02
Offerings
- Alcohol
- Yes
- Beer
- Yes
- Hard liquor
- Yes
- Healthy options
- Yes
- Late-night food
- Yes
- Quick bite
- Yes
- Small plates
- Yes
- Vegetarian options
- Yes
- Wine
- Yes
03
Dining options
- Lunch
- Yes
- Dinner
- Yes
- Dessert
- Yes
- Table service
- Yes
04
Highlights
- Great tea selection
- Yes
05
Accessibility
- Wheelchair accessible entrance
- No
- Wheelchair accessible parking lot
- No
- Wheelchair accessible seating
- No
06
Payments
- Credit cards
- Yes
- Debit cards
- Yes
- NFC mobile payments
- Yes
07
Parking
- Paid street parking
- Yes
- Usually difficult to find a space
- Yes
08
Crowd
- College students
- Yes
- Groups
- Yes
- Tourists
- Yes
09
Planning
- Accepts reservations
- Yes
- Usually a wait
- Yes
10
Amenities
- Restroom
- Yes
11
Atmosphere
- Casual
- Yes
- Cozy
- Yes
- Trendy
- Yes
12
Popular for
- Lunch
- Yes
- Dinner
- Yes
- Solo dining
- Yes
Gallery
1Customer reviews
5
4
3
2
1
Review topics
- hot pot 232
- queue 111
- budae jjigae 54
- music 49
- kimchi pancake 42
- seafood pancake 28
- fried chicken 26
- halal 24
- quick service 13
- bulgogi fried rice 6
Available reviews: 15
I have regularly come for lunch for the last three years and love love love Assa! They offer tasty and affordable lunch options but don’t be afraid to explore the rest of their menu - I always like to try a variety of their food! The music is always great and the staff are lovely…More reviews
I have regularly come for lunch for the last three years and love love love Assa! They offer tasty and affordable lunch options but don’t be afraid to explore the rest of their menu - I always like to try a variety of their food! The music is always great and the staff are lovely! It’s difficult to find places in Soho that offer a proper sit down meal for lunch that’s nourishing but doesn’t cost you loads and that’s why Assa is my go-to (especially in the winter time when you want a hot bowl of food and a warm place to spend your lunch break)!- Wait time
- Up to 10 min
- Group size
- 1 person, 2 people
- Noise level
- Moderate noise
- Price per person
- £1–10
- Food
- 5
- Service
- 5
- Atmosphere
- 5
I had a great time at Assa! The place felt cozy and welcoming 😊. The food was super tasty 🇰🇷—full of real, bold flavors. The staff were kind and helpful, and made sure we understood the menu 👍. You can tell they care about their food and guests. Whether you're trying Korean food for the first time or love it already, this spot is worth visiting. I’ll be back soon! 👏
- Wait time
- Up to 10 min
- Noise level
- Loud, but you can still talk
- Price per person
- £10–20
- Recommended dishes
- Seafood Pancake Seafood PA Jeon, Korean Fried Chicken, Spicy Pork Belly, Pancake, Fried Chicken, Rice Cake
- Food
- 5
- Service
- 5
- Atmosphere
- 4
The food was delicious, I would definitely come back again to try other items on the menu. The restaurant is walk in only, the queue does move fast. The staff are very attentive and the food came out very quick despite being super busy. From the flavours to the portion size, this place did not disappoint and it was halal.
- Meal type
- Dinner
- Wait time
- Up to 10 min
- Group size
- 5-8 people
- Price per person
- £20–30
- Food
- 5
- Service
- 5
- Atmosphere
- 5
More reviews+12
I come here at least once a month because the food is delicious and priced well. My favourites are the beef bulgogi, the scallion pancakes and the boneless chicken in sweet and spicy sauce. Their drinks selection is really impressive as they have a wide range of flavours. I like …More reviews
I come here at least once a month because the food is delicious and priced well. My favourites are the beef bulgogi, the scallion pancakes and the boneless chicken in sweet and spicy sauce. Their drinks selection is really impressive as they have a wide range of flavours. I like the lychee soda personally. The service is very quick, I gave the atmosphere 3* as it's quite packed and loud in there but I guess that's what makes it so reasonably priced. Always looking forward to coming here ❤️- Service
- Dine in
- Meal type
- Dinner
- Wait time
- Up to 10 min
- Noise level
- Loud, but you can still talk
- Price per person
- £10–20
- Food
- 5
- Service
- 5
- Atmosphere
- 3
not gonna lie, I walked in kinda skeptical… but then I saw actual Koreans eating there and was like 👀 this place is legit. And omg the food?? So good. The prices?? Literally unreal. Like how is it this cheap?? And in London!! Definitely coming back. -written by a millennial trying to be a Gen z ✨
- Meal type
- Lunch
- Wait time
- Up to 10 min
- Noise level
- Moderate noise
- Price per person
- £20–30
- Food
- 5
The food was really good and we got served relatively quickly even thought it was quite busy! The bbimbap bowls are really good and so’s the crispy fried chicken!
- Meal type
- Dinner
- Noise level
- Moderate noise
- Reservation
- Reservations recommended
- Price per person
- £10–20
- Recommendation for vegetarians
- Somewhat recommend
- Food
- 5
- Service
- 5
- Atmosphere
- 4
We went there twice during our vacation in London. Overall, the food is really good, probably the best Korean food I’ve had in London for the price. There’s also a lot of variety on the menu: the jajjang rabokki very tasty, the bibimbap is good, the jajjangmyeon is amazing and th…More reviews
We went there twice during our vacation in London. Overall, the food is really good, probably the best Korean food I’ve had in London for the price.
There’s also a lot of variety on the menu: the jajjang rabokki very tasty, the bibimbap is good, the jajjangmyeon is amazing and the budae jjigae was okay.
The first time was great, we were seated quickly, and the noise level was moderate.
But the second time was more chaotic, with a long queue. We waited around 50 minutes to be seated, and unfortunately, we were placed next to a loud group of young foreign visitors who shouted non-stop. It became quite bothersome, and the people sitting to our left were clearly annoyed too.
Of course, I know the staff can't really do much about rude and uneducated customers, but I felt it was worth mentioning.
So just be mindful of what time you go, as it can get crowded quickly. But honestly, the food is so good that it makes up for all the downsides.- Wait time
- 10-30 min
- Group size
- 2 people, 3-4 people
- Noise level
- Loud, but you can still talk
- Price per person
- £10–20
- Food
- 5
- Service
- 5
- Atmosphere
- 5
Fantastic place for Korean food. The stews were phenomenal with the soup being super flavourfull. No bookings so come early to avoid lining up.
- Wait time
- Up to 10 min
- Group size
- Suitable for all group sizes
- Noise level
- Moderate noise
- Price per person
- £20–30
- Food
- 5
- Service
- 5
- Atmosphere
- 5
My all time favourite Korean restaurant!!! The staff are lovely and the food is amazing!!! My favourite is the chicken dolsot bibimbap which is on the lunch menu. They have a really good drinks selection too. And they always give their house made kimchi and beansprout as a side which is a lovely bonus :)
- Meal type
- Lunch
- Wait time
- No wait
- Noise level
- Moderate noise
- Price per person
- £10–20
- Food
- 5
- Service
- 5
- Atmosphere
- 5
I was craving for Korean food for a while. It satisfied my taste buds. The staffs were friendly and helpful, too.
- Price per person
- £10–20
- Food
- 5
- Service
- 5
- Atmosphere
- 5
Absolutely delicious 🤤 I love their food, especially hot pots. And the service is great, staff is very friendly and quickly to serve. But the place is generally very busy and loud understandably, because the food as incredible. So it’s not a place to sit around and chat for hours. It’s a place to eat. Thanks guys for great food and service
- Meal type
- Dinner
- Wait time
- No wait
- Reservation
- Reservations not required
- Price per person
- £20–30
- Food
- 5
- Service
- 5
- Atmosphere
- 4
Excellent Food and Outstanding Hospitality! After a disappointing experience at another restaurant, we came to this well-known Korean halal restaurant, and it was a complete turnaround. Despite the long queue, the staff were incredibly kind and welcoming. The waiter even went o…More reviews
Excellent Food and Outstanding Hospitality!
After a disappointing experience at another restaurant, we came to this well-known Korean halal restaurant, and it was a complete turnaround. Despite the long queue, the staff were incredibly kind and welcoming.
The waiter even went out of their way to help us carry our baby’s pram, which made us feel so cared for. Every staff member had a smile on their face, creating such a positive and pleasant atmosphere. Their professionalism and helpful attitude stood out.
The food was absolutely delicious, with authentic flavors that we all enjoyed. The prices were very reasonable, making it an excellent value for the quality.
We had a wonderful experience as a group of seven adults and a 5-month-old baby, and we couldn’t be more satisfied. Thank you for your outstanding service and hospitality – we’ll definitely be back!- Service
- Dine in
- Meal type
- Dinner
- Kid-friendliness
- The waiter even went out of their way to help us carry our baby’s pram, which made us feel so cared for. Kid friendly
- Price per person
- £10–20
- Food
- 5
- Service
- 5
- Atmosphere
- 5
The manager served us the night we dined. The food was good and tasty! Chicken wings and chicken gizzards were good.
- Service
- Dine in
- Meal type
- Dinner
- Price per person
- £20–30
- Recommended dishes
- Korean Fried Chicken
- Food
- 5
- Service
- 5
- Atmosphere
- 5
Great Korean food, one of the best in London. The Hot pots, bibimbap and spicy chicken off the bone are tops. Very trendy younger clientel (apart from us). Go for it, you'll love it. Shame they no longer do the raw beef Bibbimbap. Not sure why, it was one of my favourites. No pre booking and queues during busy periods but worth it. 🥰
- Food
- 5
- Service
- 5
- Atmosphere
- 4
Assa is one of my favourite Korean restaurants in London and holds many fond memories for me. The spring onion pajeon (pancake) is the BEST I've tasted. I also recommend the buddae jiggae (Korean army stew) and the Korean fried chicken, and mushroom bibimbap *Chef's kiss*. Must try!
- Service
- Dine in
- Meal type
- Lunch
- Price per person
- £30–40
- Recommended dishes
- Seafood Pancake Seafood PA Jeon, Pancake
- Food
- 5
- Service
- 5
- Atmosphere
- 5
Opening hours
- Monday
- 12:00–23:00
- Tuesday
- 12:00–23:00
- Wednesday
- 12:00–23:00
- Thursday
- 12:00–23:00
- Friday
- 12:00–23:00
- Saturday
- 12:00–23:00
- Sunday
- 12:00–23:00
Confirmed by phone call 6 weeks ago
Find us
AssaLondonGet directions
Questions & answers
101When is the best time to make a reservation by phone? No one ever answers. Went in person at 1pm yesterday and they were closed too.
Hey, the turnaround there is really fast. I went there a few times at different times but around a rush hour and never had to wait more then 30 minutes.
Customer updates
Not so impressive.
Popular times
Friday
Monday
Saturday
Sunday
Thursday
Tuesday
Wednesday
Location details
- street
- 23 Romilly St
- postalCode
- W1D 5AQ
- plusCode
- GV79+4F London, United Kingdom